270 Years of Watchmaking Excellence

As Vacheron Constantin begins the transformation of its Rue de la Paix boutique during its 270th anniversary year, ATHEM has designed a construction hoarding that pays homage to the Maison’s universe. The scenography highlights its iconic symbols: a three-dimensional Maltese cross, animated hands, and a guillochage pattern subtly woven into a deep blue background. The installation also includes clear signage to guide clients to another nearby boutique.

Entirely crafted in the Paris region, this scenography was conceived with a sustainable approach, allowing for the reuse of certain elements in future projects. Particular attention was given to the quality of the finishes, in order to faithfully reflect the elegance and high standards of Vacheron Constantin.