Electric print

Auditoire agency and Nike appointed us to create an inflated installation on the façade of the Nike House Of Innovation Paris. This strong nod to the emblematic print created by Tinker Hatfield in 1987 marked the launch of the Nike Electric Pack, worn by the brand's athlete ambassadors at the Paris 2024 Games.

This tribute to the brand's iconic pattern takes the form of a scenography that plays on discrepancies: the lightness of the elements protruding from the imposing art deco façade, the supple texture associated with the stone, and the mottled pattern contrasting with the immaculate white.