World Bee Days
Paris, Avenue des Champs-Élysées
An event on the Champs-Elysées
To celebrate World Bee Day, Guerlain and Atelier ATHEM created a spectacular floral design for the windows of the historic store at 68 avenue des Champs-Elysées.
All eyes on the emblem of the Maison
ATHEM imagined a spring-like, joyful setting dedicated to the bee, the emblem of Maison Guerlain. The design is also a homage to biodiversity, an important theme of the brand. It celebrates the arrival of sunny days, while also introducing greenery into the urban space.
An eco-conceived scenography
The design project highlights French artisans through a decor that was custom-made in the Ile-de-France region and intended to be reused. This was the case during Christmas and New Year, when bees returned to take over the front of the Guerlain store on the Champs-Élysées, inviting passers by to enter the store.
