Swatch
Paris, Avenue des Champs-Élysées
‘Swiss Made’ quality and creative design
For the launch of several limited editions, Atelier ATHEM worked with Swatch on the design of decor for its stores in Paris.
Modern contemporary art appears instore
To embody the Swatch X Centre Pompidou collaboration ATHEM designed and created decorations inspired by the architecture of the building by Renzo Pino and Richard Rogers. The Champs Élysées project presents two challenges: celebrating the launch of the collaboration and secondly, covering the renovation works at the store. A colourful, voluminous creation that is also at the Swatch Opera boutique.
Peanuts is invited to spend Christmas on the Champs Élysées
Snoopy and his friends took the Swatch Megastore on the Champs Élysées by storm. To mark the launch of the limited edition Swatch X Peanuts Holiday CHOMP!, ATHEM designed and created a scenography inspired by Schulz’s cartoon. And it seems that the comings and goings of customers instore didn’t disturb the famous beagle’s dreams.
