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Alaïa x Paul Bert Serpette

Paris, Saint-Ouen

Alaïa takes center stage at Saint-Ouen flea market

The Parisian fashion house took over the legendary alleys of the Paul Bert Serpette market to unveil its summer-autumn 2023 collection.

An urban activation with a wild look

To celebrate Alaïa's link with the world's most renowned antiques market, the Atelier drew on the codes of street marketing to bring the brand's collections to life on a variety of media, creating a display with a wild allure.

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