Iconique 1969

Unveiled on the sidelines of Paris Fashion Week, this installation designed and produced by Atelier celebrates the Spanish designer’s unique world by reproducing the signature "1969" bag on the scale of the boutique.

From a distance, the facade’s gold and silver chrome-plated pieces reflect the city’s lights, creating a different atmosphere depending on the time of day.

The "mise en scène" extends inside the windows, creating a dialogue between the facade's decorative patterns and the items inside the boutique, which are visible from the street. They include two monumental replicas of the 1969 bag specially created by ATHEM.