The Maison Rabanne Pop-up
Paris, La Samaritaine
Maison Rabanne sets up its pop-up store at La Samaritaine with Atelier ATHEM
Under the glass roof of the prestigious department store, Rabanne presented a selection from its summer 2023 collection inspired by Spanish movies of the 1990s, as well as new Fame and Phantom fragrances, and the iconic1969 bag.
Elegance in gold and silver
The ephemeral space, designed and created with ATHEM, offers an interpretation of the brand's codes, playing on the silver/gold association and natural seasonal materials in reference to the collections presented. Designed to be reused, the elements created by the Atelier are organized around a central counter above which hangs a monumental 1969 bag. On either side, a display wall and scaffold-like shelves, a nod to one of the Maison's historic fashion shows.
