Fire Shape pop-up

Designed by ATHEM, the space draws inspiration from the Maison’s signature diamond guillochage and blue flame, featuring modular concept built to be reused for other projects. Our designers have carefully crafted the pop-up layout, using showcases and partitions to highlight ST Dupont’s iconic products while guiding customers through a harmonious experience.

The striking contrast of iconic blue and silver metallic shades enhances the immersive atmosphere, blending elegance, innovation, and heritage in one space.